3D showings give control to buyers
3D showings are a more high-tech option, often used for higher-end properties7, that allow potential buyers to walk through a home on their own. These immersive virtual showings typically use 360-degree cameras to capture every corner of the home. Those pictures are then put together to create a virtual model. This is a pricier option than live tours, but gives potential buyers a very professional and polished way to view a home. Here are some tips for conducting 3D tours:
- Invest in the proper technology. Some commonly used 3D showing software is available on a smartphone, such as Matterport and Asteroom.
- Use a tripod to take clear, professional-looking photos.
- Keep the camera at a consistent height in every room, and keep the height low (about 4 feet8).
- Capture what potential buyers want to see. For example, 91%9 of buyers want a laundry room, so be sure to put the washer and dryer and surrounding space in a photo or two.
- Edit your images. Using software like Adobe Photoshop and Lightroom, you can edit yourself out of any reflections in mirrors.
- Offer floorplan and visual navigation. Visual navigation is similar to Google Street View, allowing buyers to click and drag their way through the home, while floorplan navigation allows users to click and view certain areas of the floorplan.
- Share your 3D home tours on social media to promote your new builds.
To supplement virtual tours, consider relying on apps that allow potential buyers to choose a day and time that’s convenient for them to tour a home in person, on their own. This not only distances buyers from other visitors, it allows for more flexible scheduling options.