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De’Longhi appoints new marketing director

De’Longhi has welcomed George O’Neill as its new marketing director, following the recent departure of Caroline Bonpain, who was appointed in May 2019.

O’Neill was most recently the global marketing director for Blackmores Group and is currently an advisory board member for Knowledge Water. Prior to that he worked for Winc Australia, James Hardie Building Products and Unilever. He also held several roles at Procter & Gamble between 2000 and 2011.

De’Longhi Australia and New Zealand CEO, Paolo Albertoni said the business is excited to welcome someone with George’s extensive experience in innovative and business-driven marketing campaigns across a number of global companies.

“George has a strong set of marketing experiences which has included being the chief marketing officer for Winc Australia, regional marketing director for James Hardie Asia Pacific, marketing director for hair care in Unilever Australia, and group business manager for Oral B, Duracell and Braun with Procter & Gamble Australia.”

Commenting on his appointment, O’Neill said: “In a disrupted year and with uncertain future consumer behaviour, there is a huge opportunity to listen and engage with our end consumers and our customers more than ever. I am thrilled to be taking on this role at such a pivotal time and to work with the team across all three brands to deliver fantastic meaningful innovation and cut through execution.”

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