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Design Innovation Video Series with J Mays

Excellent design is essential to any newly built home, and eye-catching appliances that accurately reflect the taste and desires of home buyers play a key role, especially in the kitchen.

Whirlpool Corporation is an industry leader in appliance design thanks to the Global Consumer Design Team led by renowned designer J Mays, the Vice President and Chief Design Officer at Whirlpool Corporation. Before joining Whirlpool Corporation in 2018, Mays was internationally known for his landmark projects for Audi, Volkswagen, BMW and Ford Motor Company.

Mays and his team translate consumer insights, needs, and wants along with influential trends into next generation product design concepts.

In this new series of videos, learn about Mays’ approach to design and how Whirlpool Corporation ensures its products appeal to consumers on an emotional level.

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