Ernestomeda has opened a new flagship store in the capital of South Korea. The new store displays the most popular kitchens of the Italian brand in a space of 200 square meters, located in the prestigious Gangnam district of Seoul. Among the main districts of the city, Gangnam winds south of the Han River and has become one of the richest and most important districts of the South Korean capital in recent decades.
The large exhibition area of the flagship store houses some of the most important
Ernestomeda kitchen models, such as K-Lab, Icon, Soul +, Obliqua and One.
Each of these models are characterized by Italian style, evolved solutions and functionality.
Characterized by alternation of full and empty volumes, K-Lab is a kitchen project with a refined style but with a technical soul, capable of responding to any practical need, without giving up aesthetic component.
Modern and vintage are perfectly mixed, instead, in Soul +, a direct emanation of the Soul model, enriched over time with new elements and materials, expertly mixing contemporary design trends with elements with clear vintage references.
And of course, in the South Korean store Icon could not miss: the iconic Ernestomeda model, which inaugurated the collaboration between the company and Giuseppe Bavuso, now the company’s art director, has been the protagonist of numerous reinterpretations over time. The Icon composition on display in the Seoul store is characterized by suspended bases and columns in heat-treated oak veneer, enriched by the satin steel top and the Flex wall unit in transparent gray glass.