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Eurolinx to launch agency pro-forma platform

Eurolinx will be launching its new ILVE Majestic, Nostalgie and Professional Plus cooker ranges on a new agency pro-forma platform from 1 July, 2020.

Eurolinx national sales manager, Tristan Peters shared some details about the new platform in a recent video interview with Appliance Retailer.

“For ILVE, it was always going to be an active and exciting year with our freestanding offer being released into the market on a new platform, starting with the Majestic range, which will be in stores from July,” he said.

“It’s a new product with updated burners, oven, TFT interface and so far, it has been received in the market exceptionally well. There are new colours that capitalise and concentrate on ILVE’s heritage of a custom hand-built appliance.

“We will be launching the Majestic range on an agency pro-forma platform effective 1 July 2020 – it’s the perfect product for this platform as its custom-built and unique. Price shouldn’t be the deciding factor for where it is bought – it should be about the experience and the offer.

“Following on from the Majestic range, our Nostalgie range will also be similarly upgraded and launched on that agency pricing model, followed by our Professional Plus upright cookers. Our new premium upright offering will all be on a new pricing platform by the end of the year.

“ILVE Italy had geared up for a release of these new upright cookers in the Majestic, Nostalgie and Professional Plus series, as well as a new built-in range, which is exciting, and we already have samples here. Everything has been slowed down a bit as the factories were shut down for six weeks so whether we see the built-in range in 2020 is a question mark, but definitely in 2021.”

Peters then discussed the product pipeline for the remainder of the Eurolinx brand portfolio.

“Fhiaba refrigeration is here and happening. We have displays in Winning Appliances Richmond, Chadstone and Redfern stores and Crows Nest will be installed soon. It has been a long time coming and again, delayed marginally by what has happened in Italy, as an Italian product, but it will keep us busy for the remainder of 2020.

“Artusi continues to grow and we continue to add new lines. The complete outdoor kitchen and BBQ offer in the market is doing very well and it will be added to with different sizes and new BBQs.

“Hoover, which we have had for close to nine months now is going well. We are adding to the range with dishwashers and refrigeration in the last quarter of 2020,” he said.

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