Howard’s, the Southern California independent appliance, TV and mattress retailer, recently announced a brand partnership with New Zealand-based, human-centered appliance manufacturer Fisher & Paykel (F&P).
“We are thrilled to be partnering with Fisher & Paykel,” said John Riddle, President & CEO, Howard’s in a statement. “At Howard’s, we believe in maintaining a holistic relationship with our brand partners, working closely to support our mutual goals. F&P’s affordable luxury appliances and commitment to product design that creatively answers customer needs align perfectly with our own customer-centric vision and dedication to carrying the best brands.”
Howard’s will immediately begin carrying Fisher & Paykel’s complete industry-leading appliance suite in their stores. Additionally, Howard’s plans to build luxury vignettes to showcase and demonstrate the new F&P’s products, starting with their newest location in Long Beach at the Marina Pacifica Mall, whose grand opening is set for July 2020. These ‘store-within-a-store’ displays are intended to reinforce F&P’s focus on designing and building for the ways people live and interact.
“Fisher & Paykel is delighted to partner with Howard’s to offer our premium kitchen and laundry appliances in their stores,” said Kevin Dexter, President & COO, Fisher & Paykel Appliances North America in a statement. “Howard’s focus on the customer experience really resonated with us. We put the customer first in our designs, as they do with their sales strategy. We look forward to collaborating with the Howard’s team!”
For more information about Fisher & Paykel, visit www.fisherpaykel.com.