Among the protagonists of IFA 2020 Special Edition has been Miele. During the press conference Dr. Axel Kniehl, Executive Director Marketing and Sales, and Dr. Reinhard Zinkann, Executive Director and Co-Proprietor, presented the new products and the other news about the company.
Miele innovations involve different sectors.
In the kitchen area, the brand presented an oven with a camera that identifies food and controls the cooking process. Thanks to the intelligent new Smart Food ID feature, the camera is even able to detect which dish the oven is dealing with and suggest an appropriate programme. Based on artificial intelligence, it is already able to digitally identify more than 20 dishes and the system is learning more as time progresses.
Smart Browning Control is another smart aid created by Miele: it produces a perfect pizza by using a camera to detect the level of browning, allowing it to tell when the pizza is done and stop the oven at the right point in time. Moreover, CookAssist for Miele induction hobs provides step-by-step guidance through the entire frying process via the Miele app.
A special guest at the press conference was Max Lössl, founder and CEO of the new Miele subsidiary Agrilution, which is bringing the pioneering concept of vertical farming to the home. Vertical farming provides an environmentally, space-saving way of producing food in multi-level fully automated greenhouse units, all as close to the place of consumption as possible. However, the fully automated greenhouse units (Plantcubes) from Agrilution, are no bigger than a standard refrigerator.
Important news are also present in Laundry sector, as explained at IFA by the Executive Director and Co-Proprietor Reinhard Zinkann: «exclusive Miele technology such as the highly efficient PowerWash and the TwinDos two-phase dispensing system make WT1 appliances the most convenient and intelligent washer-dryers on the market – he said. – The new appliances are able to wash up to 9 kg of laundry and dry up to 6 kg. And in situations where there’s only little time to spare, they are able to wash and dry as much as 4 kg in less than three hours with flawless results. Individual items can even be washed in a way that is fast and kind to the environment – in less than an hour, depending on the programme.»
Zinkann also reflected on the company’s current business situation. «I am delighted to tell you that the Miele Group has coped quite well with this year so far.»
Sales so far in the 2020 business year actually reached a level that was 2% higher than the same period in the previous year, despite the significant slumps experienced in March and April due to the Corona situation.