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Kmart enhances its online experience

Kmart has chosen leading commerce software provider, commercetools, to implement a new digital platform for increased flexibility, agility, and scalability to better meet online shopping peaks and provide an improved customer experience.  

Based on commercetool’s MACH approach – Microservices, APIs, Cloud-Based, Headless – the platform will be future-proof and scalable using a range of commercetools products including its Merchant Centre, category management, carts/orders management and customer management solutions.

Kmart Australia general manager of digital technology, Vicki Miller said commercetools was assessed as the most suitable product as it provided the right blend of product vision, architecture, flexibility, scale, and experience.

“The search came down to identifying a product and a partner that would be easy to work with, would support us throughout our journey and collaborate on a long-term, successful outcome,” she said.

“This was important as we are also transforming other areas of the business and need flexibility to implement commercetools in different ways, and integrate it with accompanying technologies for other business units. As we bring the new platform to market, we look forward to providing better personalisation and categorisation capabilities to our commerce experience.”

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