Home / Kitchen Appliances / Research Uncovers Shift in Life at Home During 2020

Research Uncovers Shift in Life at Home During 2020

Finding time for self-improvement

  • More people have become hobbyists. 16 percent (which would represent nearly 41 million people in the U.S.) have taken up at least one new hobby or skill since the start of the pandemic.
  • From the given list, cooking (29 percent), gardening (23 percent), drawing/painting (23 percent) and embarking on a new course of learning (21 percent) are the most popular hobbies picked up by those who have started a new one.
  • 17 percent also say they’ve become more creative in the kitchen.

Perhaps it’s no surprise that nearly a third (32 percent) say they’ve found a new appreciation for their homes this year, and 27 percent say spending more time at home has produced unexpected positives.

It’s not likely to change either. Although half of people (54 percent) hope life returns to normal heading into 2021, over a quarter (28 percent) say they want to keep up the positive new changes they’ve made at home long-term.

“When the world feels chaotic, we often look for shelter and comfort in our homes as somewhere we can control. That’s never been more true than over the last few months,” says Meik Wiking, world-leading happiness expert, New York Times bestselling author and CEO, The Happiness Research Institute. “As this study shows, the effort we’ve made to make our homes a sanctuary from the outside world has led to us making changes to our home lives and household dynamics. From transforming what our homes look like, to reviewing how we share the housework, to thinking about how we can continue to grow as individuals-even if it’s within our four walls. Looking ahead to 2021, we might not be able to keep up all the good hobbies we’ve picked up, but I think the understanding that happiness is homemade is here to stay.”

The Improving Life At Home online hub

To help people keep these habits up, Whirlpool Corporation is launching a new “Improving Life At Home” online hub, which brings expert advice together from across its many brands, with tips from happiness expert Wiking: http://www.improvinglifeathome.com/.

“At Whirlpool Corporation, we are in constant pursuit of improving life in the home,” said Eleanor Reece, senior director of global campaigns, Whirlpool Corporation. “That’s why we commissioned this new study to understand how lives have changed in the last year. Amidst the hardships, challenges and uncertainty that have come in 2020, it’s been heartening to see some silver linings as new dynamics and habits emerge in homes everywhere. We want to play our part in helping people keep those up, which is why we’ve launched this online hub, which brings together the best of our company’s advice-led content to help people make the most of life at home.”

Leave a Reply