Delivering on its brand promise of “Simply Better Living”, Sharp has launched a new “4U” campaign with four different full-kitchen appliance packages designed to fit your lifestyle and your budget. Each bundle comes with its own unique bonuses and can save consumers anywhere from $400 up to $3,200, depending on which “4-U” package is purchased. The innovative and health-minded appliance line includes the brand’s SuperSteam+™ Ovens, Induction Cooktops, European Convection Wall Ovens, Microwave Drawer™ Ovens, and Over-The-Range Microwave Ovens, as well as Refrigerators and a Dishwasher.
“Sharp has been in the U.S. market since the early 1960s, but this is the first time that we have assembled an entire kitchen suite of products to launch in the United States–it’s a big deal for the Sharp Corporation,” Jim Sanduski, President at Sharp Home Electronics Company of America (SHCA) told TWICE in an interview. “We wanted something that was really special among all our dealers and ultimately among our consumers by putting together these different packages.”
Sharp’s four mutually exclusive promotional packages, named Gift-4-U, 1-4-U, 2-4-U and 3-4-U, allow consumers to choose the one that best fits their needs, all while providing cost-savings and appliance bonuses that compliment Sharp’s stylish black edge-to-edge glass European designs. Sharp’s “4-U” promotions began in September 2020, and are ongoing through early 2021, except when Sharp sponsored Instant Rebate (IR) programs are offered during the holidays.
Click the image gallery below to see each Sharp “4-U” promotion
“We think this kind of package, based on feedback from dealers and consumers, is a great way for us to launch,” Peter Weedfald, Senior Vice President of Sales and Marketing, SHCA told TWICE in an interview. “We want to help consumers build the kitchen of their dreams and create a space that maximizes both efficiency and health. That’s why we have chosen to offer our appliances in customizable promotional packages and have made the bold decision to give away some of our most cutting-edge, health and safety-driven appliances for free with the purchase of qualifying items…I think our timing looks pretty good.”
While the appliance industry in general suffers from backorders–particularly in the refrigeration market–and waits on imports to arrive, Sharp’s 107.24-acre domestic manufacturing facility located in Memphis, Tn. is a key to their success in delivering the “4-U” packages to their launch partners.
“We want to make sure we’re taking care of our existing launch partners with this kitchen suite as they go through this sell through,” Sanduski told TWICE. “We’re shipping more product than ever before–particularly microwave drawers. We’re benefited from the standpoint that we [Sharp] have domestic manufacturing on our microwave drawers, and we’re ensuring accounts we roll out our kitchen suite to have backup stock so that as they sell through, we’ll be able to refresh them.”
Headlining the launch are essential wellness-centered products like Sharp’s innovative SuperSteam+™ built-in wall oven, which cooks and grills with superheated steam up-to 485°F for restaurant-quality dishes and extraordinary baking; induction cooktops with built-in safety features, energy-efficiency, and easy meal preparation with quicker heat, precise control and easy cleanup; and air purifiers with Sharp’s patented Plasmacluster® Ion Technology, which can remove certain viruses, bacteria, and mold from indoor air and some surfaces.
“In everything we do, we hold steadfast to our brand promise of ‘Simply Better Living’. Our products are Simple to use, Better than the competition, and support consumers’ choice for healthier Living,” says Sanduski. “This suite encompasses many firsts for Sharp in the U.S., including the development of IoT-enabled appliances and the introduction of refrigerators and a dishwasher. We are proud to be the first Japanese company to bring a full line of kitchen appliances to the United States.”
Sharp’s full kitchen suite is available at select premium showrooms. Visit https://shop.sharpusa.com/promotional-offers/, or see your favorite Sharp authorized retailer for more details.