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Sound United to acquire AV distributor QualiFi

Sound United is set to acquire leading premium audio visual importer and distributor, QualiFi and establish direct operations in Australia.

Sound United is the parent company of brands including Denon, Bowers & Wilkins, Marantz, Polk Audio, Definitive Technology, Classé, HEOS, and Boston Acoustics.

Sound United vice president of commercial operations for Asia Pacific, Kazuma Okada said, “Australia is a key strategic market for Sound United and we determined the best way to continue supporting our existing partners would be to establish direct operations in the country.”

He added: “QualiFi has established itself as a leader in sales, marketing, and support for several AV suppliers, including Sound United. Given its stellar reputation and robust capabilities in the Australian market, we believe acquiring QualiFi will result in a superior service to our AV dealers and the broader market.”

QualiFi managing director, Michael Henriksen said, “It’s been an honour to service the Australian market for nearly four decades, and I am excited to embark on QualiFi’s next chapter with Sound United.

“The AV market is on an incredible growth trajectory right now, and with the help of Sound United, we are confident QualiFi will continue to meet and exceed the expectations of our dealers and partners.”

The proposed transaction remains subject to definitive agreements, confirmatory diligence, regulatory approvals, and other required consents.

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