The pandemic evolution will not stop CES that has prepared an advanced 2021 digital edition, taking place from January 11 to 14. CES® 2021 will digitally convene businesses, thought leaders, policymakers, media and the broader tech community to launch products, build brands and form partnerships. News about technology innovators, the latest product launches, and global brands and startup will be protagonist as usual. Verizon Chairman and CEO Hans Vestberg will deliver the CES 2021 kickoff keynote address, discussing 5G as the framework of the 21st century, the essential tech of the present and accelerated tech of the future to move our global community forward, such as telemedicine, tele-education and more. Among the main subjects discussed during the digital sessions and conferences, we find the Power of AI: “we might have broken machine learning with unexpectedly erratic purchasing habits in 2020 – they say from CES organization – but AI has played a supreme role in revolutionizing productivity, improving safety, and making the world more accessible.» Trends shaping the future of the fan experience will be discussed in a special session for a provocative discussion around the forces of technology and fan behavior shifts that are having a monumental impact on the future of sports. A digital conference, instead, will be dedicated to the next generation television in focus: with the advent of 8K Ultra HD and NEXTGEN TV, a revolution in TV is coming, and with it will come advanced display technologies giving consumers a taste of truly immersive viewing experiences. How are consumer expectations going to change and how are leading manufacturers aiming to meet — and even exceed — those expectations? 5G and the tech trends of the future will be of course among the other subjects discussed by important speakers.