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Whirlpool Corporation Features Purposeful Appliance Innovations in Virtual Booth

Over the last year, consumers have spent more time at home than ever, spurring updates, renovations and new builds to fit their ever-changing needs. Whirlpool Corporation, the world’s leading kitchen and laundry appliance company, is showcasing its latest appliance innovations that meet those needs in a virtual booth originally designed for the 2021 NAHB International Builders’ Show (IBSx) Virtual Experience.

Whirlpool Corporation brings its diverse family of brands – Whirlpool®, Maytag®, KitchenAid® and JennAir® – to the virtual booth, highlighting product solutions that are uniquely tailored to satisfy the needs of various consumer preferences and lifestyles. Using in-depth consumer insights, Whirlpool Corporation brands are uniquely crafted to complement the character and style of different home types, no matter how those homes may evolve.

“There has been a significant shift in life at home in 2020, with people spending more time in their homes, and demanding more from them,” said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. “Our builders can always count on us to keep up with changing consumer needs, and provide quality appliances that fit the visions of their customers.”

In the company’s virtual booth, you can expect to see products that reflect the latest industry and design trends. A few of the featured products include:

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