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The ‘Zoom Town’ Boom: Vacation Homes on the Rise

Would you rather work from a cramped, studio apartment in the city with another building as your window view or take your Zoom calls from a spacious home surrounded by trees and mountains or an ocean with plenty of natural light? For many, that decision is an easy one. The popularity — and necessity — […]

Maytag, Whirlpool® and Yummly® Brands Announce TWICE VIP Award Wins

Three of Whirlpool® Corporation’s brands earned kudos from the seventh edition of the TWICE VIP Awards, the leading voice in the consumer electronics industry. Maytag® brand’s new dishwashers with Dual Power Filtration and top-load washer line with the Extra Power button were announced winners, as well as Whirlpool® brand’s Smart Capable Top Load Dryer, which […]

KitchenAid® FreeFlex™ vs. Bosch MyWay™: Head to Head (Short Version)

Not all three-rack dishwashers are created equal. Watch this epic Battle of the Dishwashers to see just how much more the KitchenAid® FreeFlex™ third rack can fit. More room for dishes means less mess and less time spent cleaning up, and more time for your clients and customers to enjoy their best kitchen creations. Click […]

4 Must-Have Features for Today’s In-Law Suites

In-law suites, otherwise known as mother-in-law suites, accessory dwelling units, guest houses or granny flats, have been around for many years and been used primarily as a place for relatives to stay. With the emergence of COVID-19, however, the demand for in-law suites1 is only growing. The versatility of in-law suites is a huge draw […]

KitchenAid Documentary “A Woman’s Place” Empowers Women in the Culinary Industry, Now Streaming on Hulu

Despite their incredible contributions, women have struggled to make it in professional kitchens — held back by inequalities unfairly put upon them. As a brand built by women and that stands for creating possibility in the kitchen, KitchenAid is challenging inequality, helping to advance women in culinary arts and support the industry at large. KitchenAid […]

3 Ways to Build and Design Homes for Living in Place

One of the most-watched trends in the homebuilding industry is the increased popularity of aging in place,1 which is when people decide to stay in their homes as they get older. But, another trend on the rise is multigenerational living2. The increase in both of these lifestyles has created a hybrid known as living in […]

Making Whirlpool Corporation More Sustainable, One Package at a Time

Packaging plays such a vital role in delivering products to consumers, according to VanBladeren. “We aren’t willing to sacrifice in terms of quality and performance, and that can present some challenges if you look at what is available on the market today with respect to materials, technologies, and end-of-life options. We may be defining the […]

3 Factors Driving the Desire for Small Town Living

Big city living has its benefits, offering short commutes to work – often without the need for a car – and close proximity to highly rated restaurants, gourmet coffee shops, luxury shopping, renowned cultural attractions and more. But with more people shopping from their phones, cooking and baking in their kitchens, working from home and […]

Today’s Most Wanted Space: Whirlpool Corporation Hosts KBTribeChat on the Laundry Room

A lot has changed in 2020, but one thing that hasn’t is the desire for a laundry room in the home. This space still tops the list of features today’s buyers want most. But, laundry rooms are evolving. They no longer have to be a boring space that’s hidden away from the rest of the […]

Whirlpool Corporation Emission Reduction Targets Approved by the Science Based Targets Initiative

“Our success in sustainability is due in large part to the innovative ideas that are generated by our employees. As a company, we have made considerable progress on our sustainability efforts, but we know there is more to be done, and we continue to push ourselves internally to deliver on even more aggressive goals and […]